The ease of integration with major apps like Google Maps and Waze makes Spotify more attractive than music services lacking integration. Outside of going outside of the U.S., Spotify’s integration with other popular apps puts it in front of users who may subscribe to another service.
That’s because music streaming services in the United States may be reaching a point of saturation in 2019. Spotify has had a significant focus on expanding into new markets, too. Recently, Spotify also announced a partnership with Samsung to appear as the default music player for the manufacturer’s smartphones and tablets. Google Maps, Waze, Facebook Messenger, Nike+, and the Starbucks app are just a few Spotify-integrated apps aside from Tinder. Spotify has been looking for ways to diversify itself and better embed itself in the mobile experience.
Sometimes features that are in testing don’t make it to mobile versions, so it’s impossible to say whether this will get a broader announcement. Neither Tinder nor Spotify has made any announcements about the feature, so it’s possible they’re testing it before a mobile roll-out.
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